competitive teardown

competitive teardown
Reverse engineering a competitor's product by taking it apart and examining its components and materials.
Example Citations:
Toyotas aren't the only cars being disemboweled here at GM's Vehicle Assessment and Benchmarking Activity center. A 2006 Mercedes ML350 waits to be carved up with a handheld power saw. A VW Touareg is spread helter-skelter. Chryslers and Hondas and BMWs and Fords lie dismantled, their parts reduced to labels and data points: Cap ASM F/Tank Fil, 1 \@ .068 kg. Switch ASM HTR w/bezel, 1 \@ .174 kg. It's all part of the biggest open secret in Detroit: Automakers reverse engineer their opponents' newest and hottest vehicles in what's called a competitive teardown.
— Carl Hoffman, "The Teardown Artists," Wired, February 1, 2006
There is no substitute for tearing down a competitors product in order to make cost and quality comparisons. In 1997 a Midwest appliance manufacturer initiated a competitive teardown of refrigerators and found its product to be 40% heavier with 70% more parts than the best-in-class refrigerator of the same size — a shocking revelation in a brutally cost competitive market.
— "Benchmarking,", January 1, 2005
Earliest Citation:
All of Ford Motor Company's (NYSE: F) major North American product development teams will soon operate under one roof, with the construction of a new $150 million Program Team Facility in Dearborn, Mich. ...
In addition to the office space for the team engineers, it (the facility) will feature design studios, engineering mock-up rooms, electronic review rooms, competitive teardown areas and garage facilities.
— "Ford's new program team facility will house all major future product development," PR Newswire, February 2, 1994
Related Words: Categories:

New words. 2013.

Look at other dictionaries:

  • Business (General) — Business General adminisphere aerotropolis bads BAM boomsayer booth bunny borrow brains Buns of Steel …   New words

  • Cars — bait car bear jam Beetlemania bike box boom car carbage car cloning carcooning …   New words

  • Technology (General) — Technology General agrimation AI pocalypse alpha geek biomimicry BIY blue goo calm technology chip …   New words

  • car cloning — pp. Copying a car s license plate and vehicle identification number and applying them to a stolen car. car clone v., n. car cloner n. Example Citation: Car cloning is a growing problem but too little is being done to protect the person whose… …   New words

  • cut and shut — v. To weld together the front half of one car and the back half of another car, usually for fraudulent purposes. adj. Example Citation: A cut and shut car forms the centrepiece of an unusual exhibition at Gloucester s Eastgate Shopping Centre… …   New words

  • iPhone 4 — iPhone 4 …   Wikipedia

  • Marvell Technology Group — Marvell Technology Group, Ltd. Traded as NASDAQ: MRVL Industry Semiconductors Founded …   Wikipedia

  • Nikon D7000 — Type Digital single lens reflex Sensor 23.6 mm × 15.6 mm Nikon DX format RGB CMOS sensor, 1.5 × FOV crop …   Wikipedia

  • Cal Poly Mustang Band — CollegeMarchingBandInfoBox bandname=The Cal Poly Marching Band logo= school=California Polytechnic State University location=San Luis Obispo, CA conference=Great West / Big West founded=1916 director=William Johnson, Christopher J. Woodruff… …   Wikipedia

  • History of video game consoles (seventh generation) — Part of a series on …   Wikipedia